Unlike Coca-Cola who decided to revamp itself back in the 1980’s, Knightlines Mortgage Services, LLC of Lake County, Florida is leaving the recipe of its success alone. However, in a bold move Knightlines is updating its branding image.

While the logo remains a knight, the image has been transformed into a more regal and elegant symbol. No longer trapped in a box, the knight is now the central focus of an all encompassing sphere to elude to the company’s wholeness and understanding of the mortgage industry, both commercial and residential.

Along with this change comes a newly designed website. Unlike traditional mortgage sites advertising programs and rates, Knightlines’ website lets the clients know what kind of company they are dealing with. The simple and easy to use site illustrates to borrowers the simpleness and easiness of the mortgage loan process. What you see is what you get. There are no smoke and mirrors with Knightlines. Every mortgage is fully disclosed in a simple to understand manner.

These changes come as part of the company’s goal to make itself a common household name in Lake County, Florida. With an already strong footing in the Golden Triangle area (Eustis, Mt. Dora, and Tavares,) Knightlines is expanding into neighboring cities. We have even made a bold move to open an office in Palm Beach County (Palm Beach Gardens) to begin offering our unique, second-to-none customer orientated services to borrowers in South Florida. And we are scheduled to open a third office in Orange County at the end of the summer of 2008. This branch office will become the flagship of Knightlines Mortgage Services, LLC due to its central location to the main office and the Palm Beach branch.